British Army
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What's it all about then?
The brief was to increase recruitment figures for the British Army for those aged 16-24.
My role...
Art direction and design of interactive elements, storyboarding and post production/animation plus a few special effects and explosions.
Working alongside Publicis, skive produced a set of 16 interactive missions, released over a 4month period. The idea was to give the potential recruits a taste of real life within the British Army, using a gaming method that they'd be potentially familiar with in their every day lives of Playstation or xBox gaming.
The missions were designed to test the users in areas of leadership, decision making, team work and fitness, all supported by a set of carefully crafted training missions.
Using a combination of custom filmed, on location and green screen sequences; Flash; Unity 3D and papervision, we put together an unforgettable experience that not only delivered on the British Army's targets but also swept up a load of awards too.
I'm most proud of the seemless scope to video transitions, explosions and missles effects, nightvision scenes and general interface design elements.
The project was one of the biggest and most enjoyable I've worked on in a long while, a huge effort from all the team involved and many a mission wrap party.
Awards won
D&AD 2010 - Direct / Integrated in book
FITC 2010 - Flash Motion Graphics
Webby Award Winner 2010 - Employment
Grand Prix CIPD - 2010
BIMA Awards 2009 - Games - Advergames
Storyboard sequence for training level introduction animation
Green screen filmed sequences for looping animations of insurgent fighters for 'Pepper-potting' mission
Initial interface concept designs
Credits
Agency - Skive/Publicis Modem
Client - COI/The British Army
Role - Interaction Design/Post Production design