Joop Thrill
Online media
Spin the Bottle
Joop Thrill, a new fragrance that captures the excitement and daring life of those who wear it.
Our Challenge - Produce a fun and interactive banner ad that captures the cheeky and sexy nature of the fragrance.
What better way to target the demographic (18-24 year olds) than the age old daring game of spin the bottle...
The user is presented with the option to choose either the male or female fragrances, upon which they're invited to 'spin the bottle' and landing a good looking date- what could possibly go wrong.
As the bottle slows to its resting place the user is either rewarded with handsome chap, or in this case Alan - It's all in the spin.
The banner had 96,185 overall interactions and 17,814 user initiated expansions, with an average expansion duration of 1 minute 20 seconds.
How could the idea have been extended?
Pushing the daring nature of the game further, by posting your date choice through to facebook and other social media.
Additionaly, those who display their daring date choice online could be entered into a prize draw to win a trip to Vegas... with Alan.
Spin the bottle advergame - Take a chance, spin the bottle, and you too could have a date with Alan...
Alternative advergame concept - The Ride Home - Great news, you've pulled and once you’re in the cab, the meter starts ticking away and your journey begins. Having used your bottle of Joop you prove irresistible to the opposite sex.
The Journey gets progressively ‘bumpier’ and you realise that your bottle of Joop is precariously positioned and may fall off - you can't risk losing your secret weapon. You reach to grab, but you seem to have lost some of the control in your arms through all the excitement...
Credits
Agency - Skive
Client - Coty/Joop
Role - Art Direction/Design