Weetabix Minis
Find Nigel
If it's not small and chocolately...
It's not a weetabix chocolate mini.
There's been an accident at the factory! - All too common a story these, but this time the employee has remained unharmed... sort off.
In an unfortunate smelting shrinking accident Nigel has become lost in the Weetabix Minis, mini factory and it's your task to hunt down the little blighter.
The idea was to create a place for kids to explore and have fun with Weetabix chocolate minis
Using a combination of 3D assets, custom filmed green-screen sequences and a man with a very hairy back, we created an immersive experience for young kids and a few adults.
My role was to design and art direct the project, working closely with the writers of the TV ad at WCRS.
A cross between Being john Malkovich and Monty Python, this fun and slightly bizarre experience, delivered on all fronts, averaging an 8minute dwell time and intergrating beautifully with the TV ad.
Alas the game is no longer available to play, but rest assured that Nigel is found in the end, or so the Weetabix HR department tell me...
Initial sketches of the Chocolation room - yes chocolation is a real word... I think.
Initial sketches of the 'Chocotron' to give some direction for the 3D modeller.
Sketch and design of the 'Shrunken Employee Detector' - patent pending.
Credits
Agency - Skive/WCRS
Client - Weetabix
Role - Art Direction/Design