Kit Kat
www.kitkat.co.uk
What's the big idea?
Kit Kat are one of the UK's best known brands, with iconic adverts and one of the world's most recognisable chocolate bars in the world.
The site needed to support any promotional activity and provide the user with an engaging and memorable experience.
My role...
Was to develop a new look and feel for the Kit Kat site, define the interaction languge and art direct the animation/design of site.
Right from the onset, the user is presented with a playful and quirky animation that leads them into 'Break town' where they can engage with the latest promotion, find out more about the products or take a look at Kit Kat's rich heritage.
The site uses a rich mixture of cut out, popup style animation, videos, games and much more to turn the nations like of Kit Kat to 'Love'
Scamps and initial thoughts about animation and transition - The idea was to create a playful and youthful environment where we'd transition between scenes as if you were part of a animated popup book.
The mobile version of the site was stripped back to the bare essentials to work across different devices - while still allowing the users to enter the competitions.
Credits
Agency - xxx
Client - xxx
Role - xxx