Kit Kat
Cross Your Fingers App
What's the big idea?
In a nutshell - an app that allows you to give your mates, the ref or a loved one, a red or yellow card.
Simply select the type of card you want to brandish, choose an offense and let the whistle blow.
Once you've issued the marching orders you can then dish out the same fate to your friends via twitter or facebook.
Fun and playful, the app allows you to record your own message and issue it along with a red or yellow card.
What would I do differently?
Extend the social aspect of the app - push it to other social media platforms; allow you send actual audio tweet; and tie it back to the 'Cross Your Fingers' promotion more with an animation of the chocolate fingers crossing as you 'swipe to start'.
Choose from one of over 30 pre-recorded infringements. Or if you feel his vocal skills don't match that of your own, or you just want to be a little more offensive, then utilise your phones in-built microphone and record your own little ditty.
Credits
Agency - Skive
Client - Nestlé
Role - Design/Art Direction