Kit Kat Music Break
Banner concepts
My Role
Come up with a number of ideas that showed how Kit Kat enhances your music experience.
This first set of banners were all about Kit Kat bringing music to life through a new augmented reality app.
Love music?
The special Kit Kat packs are printed with an AR marker that can be used to activate a 3D music video of the 'popular' music band Scouting for Girls...
The initial frame tempts the user to engage with the pack by gently bouncing on the page... Upon rollover the Kit Kat pack spins in to life and quickly morphs into a live stage, complete with band playing a little ditty.
Love it live!
The next ideas were show how peoples love of music is enhanced by experiencing it live...
Using a combination of filmed sequences of individuals enjoying their music; on the tube to work, in the shower or just chilling out on the sofa, we'd show a swift transition from the everyday scenario, transporting the actor to a live real world gig.
Simple frames of copy intersperse the filmed scenes communicating clearly 'Love music?'... 'Love it Live' followed by an end frame with a clear call to action.
3D modelling and animation - Henry Rolls
Credits
Agency - Skive
Client - Nestlé
Role - Art Direction
3D - Henry Rolls