The Brawling Billboard

How do you raise money with no campaign budget and without spamming friends and family? You start a fight and Hack Facebook functionality.

 
 

Project: Charity Campaign

My role: Art Direction

Creative partners: Matt Stafford, Ali McKnight

Filming: Lee Daley

 

The idea - Let’s get ready to f**king rumble

A boxing ad man with space for advertising across every available space on his body, a mix between Mike Tyson and Don Draper.

A creative yet potentially dangerous/Buddist/boxer.

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The Results

With over 50 ads, and over £1600 raised for charity (an average of £32 per ad) and an awesome night of boxing - plus a lost voice the next. A hi-lights reel was posted on Facebook and to give those who invested donated feedback we tagged the body ads in pictures from the night. We also picked up a couple of awards along the way too, IAB - Creative showcase winner, and New York Festivals - Bronze award