Insight 

Kids and parents easily fall into a rut when looking for new active adventures. Anything that gets in the way of active adventures and the need for hydration is a problem for Fruit Shoot, so it’s our job to help.

Consumer Problem 

There’s no YPlan for parents and kids. Parents are having to go to a dozen different sources of inspiration from personal recommendations, to online forums – but even then there’s no filter that makes these ideas relevant to their specific needs.

Opportunity 

Create a trusted digital service that helps families to break free from the rut, with tailored adventure inspiration to keep kids active and inspired, healthy and curious.