Creative fashion tech startup
Creating a start up to disrupt and power responsible fashion creation.
Client: Spaarkd
My role: Design Director
6 month project:
Design discovery and foundation
Product & Brand development
iOS app design
Complete redesign of the end-to-end app experience, including product creation tools, product ordering and community tools
Responsive web studio design patterns,
Design system and component library
Imagine a world where anyone can create their own brand with ease and minimal overheads…
Spaarkd vision is to create a platform that allows everyone to make, market and distribute their own range of fashion products.
The experience is underpinned by the established relationship with Pangaia, and their innovative eco-friendly product range and made-to-order model, so minimal waste and greener approach to at it’s heart.
The team was brought in to conduct an assessment of an initial design and build - a number experience enhancements, and foundational programme were proposed and adopted, helping set the project up for success and deliver a minimal lovable product - we all know first impressions count.
Design Discovery
Design Discovery
Initial design discovery
Exploring a number of routes and mood boards based on design principles and experience ambition.
Design Route refinement
We looked to evolve the initial colour palette with more human tones that compliment the core blues, along with introducing a bold punchy new typeface and inject a sense of energy and excitement into a tool that feels fun and playful.
App design
App design
Design System, UX and Ui
Design System, UX and Ui
From UX and UI to complete design system
Over a 2-3 month period the team of 2 UI designers and UX lead helped created a robust navigation framework, high fidelity production ready UI, lovely micro interactions and a solid design system foundation.
From product browsing and ordering, to a full design studio within app - A full Figma walk through of the experience is available (if you ask nicely).
Creating a solid and scalable Figma design system that contains common and reusable components/patterns, separated elements and tokens, plus a dedicated icon library.
