Lloyd’s of London
Creating a set of digital tools for easier remote working and effortless connections with real-world experiences.
Project: Digital Experience
My role: Design Lead
Agency: EPAM
Lloyds of London is a marketplace where Insurance Brokers meet with Underwriters to discuss risk and sell insurance, to different businesses, organisations, and individuals.
At 4 pm on the 19th March 2020, the doors to the historic Lloyd’s building closed, not knowing when they’d reopen. A new way of working was needed, one that challenged tradition and embraced change…
Introducing The Virtual Room
We created a virtual community space with tools and services to connect the market whilst meeting new needs & challenges
Digital profiles for Underwriters and Brokers help provide clear views of expertise, availability, and preferred methods of contact.
Rapid product creation
Over the space of 12 weeks, we rapidly created key features, components, and flows all based on Microsoft SharePoint technology.
From Advanced Search and Filtering to Contact Directories and integrated Calendar from Cronify.
Bi-Weekly user testing sessions validated key features and functionality, helping inform a prioritised development backlog.
Extending features
and functionality
Whilst most of the Brokers and Underwriters would naturally be using their desktops or tablets when in the building, many would also be on the ‘move’. Extending the capabilities of managing availability and time to an app was the natural next step to bring real value for users. Remote workshops allowed us to map out key journeys, look at technology opportunities, current pain points, and prioritise features based on our overarching themes and opportunities (cue obligatory screen grabs of Miro below)…
Rapid design, validation & iteration
Lo-fidelity sketches and feature cards, created to aid conversation internally between product owners, designers and development teams as well as provide as stimuli for 1-2-1 user testing and feature validation.
